Physical Web

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I had the opportunity to work on the open source project for the Physical web, aka the Internet of Things (ioT). The goal was to create a symbol that would commonly be used in most future projects involving the physical web. Ideally this could be widely adopted and become the next bluetooth. Several start ups and others experimenting with the physical web such as Blesh have adopted this symbol into their products.

So what Is the physical web? The follow from Google’s open source project describes the project in detail. And this is a link

/// What is this?

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.

The Physical Web is not shipping yet nor is it a Google product. This is an early-stage experimental project and we’re developing it out in the open as we do all things related to the web. This should only be of interest to developers looking to test out this feature and provide us feedback.

/// Why is this important?

The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn’t realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn’t about replacing native apps: it’s about enabling interaction when native apps just aren’t practical.

/// Why is this open source?

The Physical Web must be an open standard that everyone can use. By creating a common web standard that any device can use to offer interaction, a new range of services becomes possible.

/// How does this change things?

Once any smart device can have a web address, the entire overhead of an app seems a bit backward. The Physical Web approach unlocks tiny use cases that would never be practical:

  • A bus stop tells you the next bus arrival
  • Parking meters and vending machines all work the same way, letting you pay quickly and easily
  • Any store, no matter how small, can offer an online experience when you walk in
  • A ZipCar broadcasts a signup page, allowing you to immediately drive away

These examples are about little bits of data and very simple interactivity. Sometimes it’s the tiny ideas that can change the world.

To learn more, visit the project on GitHub

You can now buy Bluetooth beacons directly from


More places around the web that have adopted the symbol including Blesh

Screen Shot 2015-02-08 at 8.29.11 PM

android_walkthrough_1  android_walkthrough_5

Video by Blesh

The app is on the Google Play store as well as the Apple App Store. A walkthrough of the app is here and will show you how to put your URL into a beacon.

  • Filed under: Branding