GE Repackage

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Student project: The redesign of General Electric CFL bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is that each wattage has its own color identity.

The redesign was also influenced by the environment, and is made with post consumer cardboard rather than calm shell plastic. This sustainable material minimizes the use of natural resources and have less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.

Mentor: Dan Hoy

Featured on the dieline blog (link)
Featured on the lovely package website (link)
Adobe Design Achievement Awards Semifinalist


  • Filed under: Branding, Packaging